Promoting a conference or event can at times feel like you’re juggling knives while walking on a tightrope. Basically, it’s a daunting task but with the right tools and strategy, success will be yours.
Knowing your goals making sure everyone involved is clear with the those is top priority. For some events, it’s selling the most tickets as possible. For others it could be creating a buzz. Or it could be both.
By setting goals, the marketing and promotion of an event will be much easier to handle. The most typical way of building awareness is to use social media however, there are other creative tactics to utilize. Instead of just posting about the event, get your attendees excited and engaged and even attract attention of new followers.
Here are some examples that Spin Event Management can facilitate to change up your event marketing:
Facebook Live to announce the event then schedule Facebook Live events to reveal speakers, sponsors, or new aspects each week.
Create a Facebook event and invite attendees, in addition sending online and paper invites.
Give behind the scenes views of the event.
Post high-quality video teasers to help build buzz about a surprise guest or attraction they don’t want to miss. Visual content like videos are rapidly becoming one of the most popular ways to promote an event on social media. Create a sense of FOMO!
Identify event-specific marketing tactics
It’s time to get creative and identify specific ways to promote your event that are related to the event itself.
- Conduct a pre, during, or post-event contest you can host that will help draw a crowd.
- Add VIP benefits like special or early event access entice a larger crowd.
- Host pre-event gatherings to boost attendance.
- Plan exclusive post-event activities to entice attendees to stay an extra day.
When planning an event within the event, it’s important to remember that it achieves the goal of the main event. The supporting events should drive traffic to the main event, sell tickets, and get attendees excited.
Leverage your existing marketing activities is also important because there’s no need to reinvent the wheel. We always want to align your existing activities to aid in the promotion.
We, at Spin Event Management, inspire teams to take action to reach their customers in the right place, at the right time and with the right message. Not to mention we build excitement to engage attendees. What activities have you tried to increase attendance and/or awareness of your events? Need help? Contact us today for your next event!