The following is an interview by Voyage Group of Magazines to highlight small businesses in the Denver Metro Area.
Kim, before we jump into specific questions, why don’t you give us some details about you and your story.
I have worked for some great companies in my career. All large corporations that did pretty amazing things. I led marketing and event efforts big and small and worked on some great teams. From seminars on the science of gas chromatography to huge tradeshows to exclusive advisory sessions, I’ve been able to do a variety of corporate events and the marketing activities that supported them.
For nearly twenty years working at these different corporations, I’ve had the opportunity to build an entire marketing program that included events that I am proud of. I took the leap from one role to another that required blood, sweat and tears to create something from nothing with little budget and little resources. But, I did get creative with what I had. Events were a big part of that. Tradeshows, professional sports games to build relationships, lunch and learns, cocktail hours, making beer with partners, annual sales kickoffs and team events were always on the schedule, and I loved every minute of it. Finding creative ways to host our customers with a fantastic experience and drive leads for my sales team was my ultimate objective.
While managing these events, I’ve had partners, colleagues and friends ask me for advice around their events. What could they do differently? What are some ideas to help drive attendance? Then they would ask, “Why don’t you do this for yourself?” and I would always say, “Maybe someday.” Well, that “someday” was two years ago.
What drove me to take the leap? My decision to start my own event management and marketing business really came from deciding to be responsible for my own destiny and success. I believe that each person gets to that decision on their own, but the key was to stick with it. It wasn’t easy for sure, but with the support of colleagues, friends and family who will not only open doors for opportunities, but also be a soundboard and offer advice, helps get over that fear of failing to allow us to focus on goals, plans and the road to success.
Has it been a smooth road?
I would be remiss if I said it has been a smooth road. As with any new adventure in life, taking a leap on your own is a big step and every day presents new challenges and victories. Every day I learn something new and try to make the best decisions I can. When I fail, I take the opportunity to learn from it. But I honestly can say that by going on this adventure, I have had the opportunity to meet people that I would’ve never met otherwise and that network has been a huge strength for me when I feel like I don’t know what I’m doing.
Please tell us about Spin Event Management. What should we know?
We are a full-service corporate event management and marketing firm. We help our clients achieve their event marketing goals with event planning that seamlessly brings all the pieces together allowing them to focus on their business while creating experiences for their attendees. We create event marketing experiences for mid-size companies to large national corporations on time and within budget.
We help businesses grow by focusing on in-person events in three categories: Lead Generation, Relationship/Appreciation and Awareness and we do this by Sourcing of venue & services and event Organization/Execution/Onsite.
What differentiates us from other event planning companies is we develop and execute effective marketing strategies for events. Helping clients gain more awareness and attendance at their own events and the ones they participate in. We inspire teams to take action to reach their customers in the right place, at the right time, and with the right message. Not to mention we build excitement to engage attendees.
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