Measuring Event Marketing Success

As a professional event planning and marketing company, we have a good feel when an event is successful or not. However, the ability to measure metrics and pinpoint specific results is essential... Continue Reading

2019 ILEA Awards

THIS YEAR'S MEMBER OF THE YEAR WAS OUR ONE AND ONLY CEO, KIM SCHMITZ! Continue Reading

Tight Budgets and Tech- Top Challenges for Planners

Despite a healthy economy, meeting planners and hotel managers are struggling with their budgets. Costs continue to rise, while budgets remain the same—or, in some cases, even decrease. Continue Reading

Finally, Find the Support You’ve Been Looking for!

Listen Up Leadership  Getting your leadership on board is up to you! Most disconnects with leadership and various internal teams can be credited to the lack of understanding what is important. For... Continue Reading

Obsidian Podcast

CEO and Founder of Spin Event Management, Kimberly Schmitz has over 20 years of marketing experience focused on B2B opportunities through events. Continue Reading

WBENC Certified

Press Release, March 22, 2018 -Spin Event Management Certified By the Women’s Business Enterprise National Council. Continue Reading

Taking the Leap

When I was in college (a really long time ago), my plan was to work for a ski resort and sky-rocket to the top of their marketing department. I had spent a ski season in Vail and was the Ski Club... Continue Reading

Five Steps to Planning a Small Event with a Big Personality

In the event management industry, we like to show off pictures of our BIG events and the mass of people who attend them. But in my years of experience, I’ve facilitated many small, lower cost, but... Continue Reading

A Venue Says What?

A Venue Says What? The other day while visiting a venue to consider for a client’s event, not only was I considering the space, layout, parking, flow, etc., but I was listening for the venue to... Continue Reading

Four Reasons To Go Small - Size Does Matter

All around us things are Super-Sized. Portion sizes at restaurants are out of control, stadiums just get bigger and bigger, and buildings are taller and taller. But bigger isn’t always better.... Continue Reading